Go Daddy, historically the Super Bowl's raciest advertiser, on Friday will name supermodel Bar Refaeli as its newest Super Bowl-bound Go Daddy girl. She was ranked No. 1 on Maxim's Hot 100 for 2012.

Though the explicit worship of Daddy GO is rare, one cannot say the same about their implicit, often inadvertent worship akin to the worship given to God.

Not only did the ad trend on Twitter and top Google searches, it got more than 4 million YouTube views before the game even aired.Go Daddy's commercial also stirred controversy with some claiming ...