HIALEAH, Fla. — Sentury Tire USA has launched the Hyperdrive Associate Dealer Program for its Delinte Tires brand, designed to give independent tire dealers cash incentives and help distributors boost ...

The word "brand" is tossed around the industry like a well-worn wrench. Imagine how many times that word is spoken, either directly or indirectly, during the course of a day at a tire and automotive ...

This is true when comparing brands overall, and it is also the case when looking at brand rankings among four popular tire categories. The common thread: Tires that live up to their promise of ...