Designer Brands is also concentrating on its VIP rewards program, which represents 90% of its transactions. The company aims to relaunch the program in 2026 after reshaping its VIP Rewards and perks.

It’s simply a matter of time until technologies that help customers and companies alike recognize more value from their loyalty program benefits and accrued points are widely adopted.

Design a loyalty program like that, and your most valuable customers will love your brand forever. – Barry Fiske, Merkle. 6. RESEARCH CUSTOMER PREFERENCES TO ENSURE REWARDS ARE MEANINGFUL.

When an endeavor attracts and retains the loyalty of a customer, that company is simultaneously acquiring revenue and denying business to their competitors. We are a long way from the days of one ...