Earlier today, Apple announced that its iPhone 14 Pro and iPhone 14 Pro Max would come in a new "deep purple" shade. As a purple-lover, I was intrigued. But my day has gone downhill from there.

Other devices announced on Tuesday: Models of the iPhone 12 and iPhone 12 Mini in purple. An upgraded Apple TV 4K streaming device with new remote and color balance technology. AirTags ...

BTS fans took to Twitter over the weekend jokingly accusing Apple of using BTS for clout, after the tech company unveiled a new iPhone in a “purple” colorway that was suspiciously similar to ...

Apple on Tuesday unveiled a new purple iPhone 12. The announcement was made at Apple's Spring Loaded event. When the iPhone 12 was announced last year it came in black, blue, green, red ...

Finally, the iMac gets an overhaul, the iPad Pros get the M1 chip and AirTags are real. Plus, Apple TV 4K gets a cool new Siri remote. I've been reviewing hardware and software, devising testing ...

Apple today announced that the iPhone 12 and iPhone 12 mini will be available in a new purple color starting April 30, with pre-orders starting this Friday. Apple is also releasing a new MagSafe ...

claims Apple's engineering team recommended to angle the camera away from bright lights to avoid the purple flare some users have taken to calling a design defect. Our engineering team just gave ...

MacRumors previously reported about Apple's plan to switch to randomized serial numbers for future products starting in early 2021, and this transition has now started with the new purple iPhone ...