That’s why many B2B sales organizations are looking to artificial intelligence and data analytics for help. As a result, what’s reported is generally skewed in their favor. Sometimes a seller ...

One of the more conservative business functions about adopting analytics has been the sales organization. In my new book Big Data @ Work I describe sales as an "underachieving" function ...

But not all companies are taking full advantage of data and analytics to drive growth. Alexander Dierks is a Partner with the Growth, Marketing & Sales practice of McKinsey & Company. He co-leads ...

“How can we make this happen?” We've recently published a multimedia eBook Big Data, Analytics, and the Future of Marketing & Sales that attempts to answer that question. Organizations today ...

Sales compensation is a critical lever in motivating a salesforce and driving growth in the business-to-business sector: Studies show that revising compensation in line with market trends can have ...

To address these issues, his company implemented an AI-powered analytics platform to restore data accuracy, empower its team, enable actionable decision-making, and accelerate sales. Here’s how ...

Retail analytics also plays a crucial role in sales forecasting, allowing retailers to anticipate demand and adjust their strategies accordingly. The primary benefits of retail analytics include ...

Analytics software has helped Sunny Delight Beverages boost profits by roughly $2 million a year and trim $195,000 in staffing costs annually, says CIO Shawn Roberts . The cloud application, which ...