You can trace the word “kawaii” all the way back ... to exercise her love of “pink stuff and cute characters.” You tell Murayama your phone model and she provides you with a clear, blank ...

Today is the chance to pick up some background images if you’re looking for some cute wallpapers for your phone. Let’s get to them! We should start with the basics. Of course, the first step ...

Integral to the global phenomena of cute, the exhibition asserts, is “kawaii,” a Japanese word ... seen on an individual level every day via phone filters that turn us into squishy avatars ...

Cute—"Kawaii" in local parlance—wears many guises in Japan. There's old-school kawaii, embodied by the helpless, mouthless gaze of Hello Kitty. There's the newer guy-cute, manifest by masses ...

Next, the exhibition moves to the cultural history of cute around the world. Per the Observer, much of our “sparkly, rainbow vocabulary of cuteness” comes from the aesthetic called kawaii ...

Kawaii is inescapable in Japan ... As of the time of writing, 676 million posts are tagged #cute on Instagram. The 66 million or so TikTok videos with the same hashtag have over 625 billion ...