You can trace the word “kawaii” all the way back ... to exercise her love of “pink stuff and cute characters.” You tell Murayama your phone model and she provides you with a clear, blank ...

McDonald's spotlights Chiikawa with an adorable collection of new Happy Meal toys that would give Sanrio's Hello Kitty a run for her money.

Sharp's RoboHon is so damn adorable, I can't look away from this kawaii ... a phone should, and a tiny two-inch 320 x 240 screen on its back -- because you should be looking at its cute lil ...

Integral to the global phenomena of cute, the exhibition asserts, is “kawaii,” a Japanese word ... seen on an individual level every day via phone filters that turn us into squishy avatars ...

Next, the exhibition moves to the cultural history of cute around the world. Per the Observer, much of our “sparkly, rainbow vocabulary of cuteness” comes from the aesthetic called kawaii ...

Kawaii is inescapable in Japan ... As of the time of writing, 676 million posts are tagged #cute on Instagram. The 66 million or so TikTok videos with the same hashtag have over 625 billion ...