A DIY art space, a bounce house wonderland and a cat cafe are just a few of the places where you can get your kawaii fix around town.

Made popular by its seemingly unthreatening nature, cute’s quest for world domination suggests there is more to the phenomenon than its charming exterior might imply.

While there are many iconic outfits in DTI, the cupcake dress can really help you create unique runway looks. Check out this guide to learn how to get the Hidden Cupcake Costume in Dress To Impress.

Whether rocking a fierce Baddie look or channeling vintage Coquette vibes, let's rank the best themes in Dress to Impress.

At 50, Hello Kitty is as ‘kawaii’ and lucrative as ever As Hello Kitty’s commercial success expanded beyond Asia, so did her personal profile.

Kawaii: Going crazy for cute the Japanese way Kawaii, or a love of the adorable, is huge in Japan – and it’s big here too. Bless, says Will Coldwell ...

“I think kawaii, or cute feelings, reminds us of human connection that we sometimes forget,” says Hiroshi Nittono, director of the Cognitive Psychophysiology Laboratory at Osaka University.

Summer's almost over, which means it's time to start planning cute fall outfits to wear throughout the season. Shop 12 of our favorite transitional looks now.

Get a head start on your office wardrobe with these 27 cute fall work outfit ideas. Shop blazers, jeans, blouses, and more while getting fall work outfit inspo.

What does the global power of kawaii say about us? A love for all things cute is hard-wired into our brains and baked into consumer culture ...

TOKYO--Hello Kitty turns 50 on Friday. Befitting a pop icon at midlife, the bubble-headed, bow-wearing character's fictional birthday has brought museum exhibits, a theme park spectacle and a ...