Kawaii: Going crazy for cute the Japanese way Kawaii, or a love of the adorable, is huge in Japan – and it’s big here too. Bless, says Will Coldwell Will Coldwell Friday 31 May 2013 15:26 BST ...

Kawaii!! Japan's Culture of Cute By Jordan Sievers Staff Writer SHARE/SAVE Nov 16, 2013 ...

Kawaii not only makes you want to physically embrace the cute thing, it also activates an instinctive need to protect it. And this protective feeling may be why kawaii makes us more attentive and ...