As of the time of writing, 676 million posts are tagged #cute on Instagram. The 66 million or so TikTok videos with the same hashtag have over 625 billion views. A constant presence online ...

The word kawaii (a Japanese word which is a rough equivalent of cute) is becoming an international word. However, why cute things attract us and how they affect our mind are not clear.

Kawaii: Going crazy for cute the Japanese way Kawaii, or a love of the adorable, is huge in Japan – and it’s big here too. Bless, says Will Coldwell Will Coldwell Friday 31 May 2013 15:26 BST ...

Kimo-kawaii, meanwhile, offered an alternative to the traditionally child-like definition of “cute.” It wasn’t until the 2000s, though, that kimo-kawaii really became a cultural force.

Kawaii!! Japan's Culture of Cute By Jordan Sievers Staff Writer SHARE/SAVE Nov 16, 2013 ...