“I think kawaii, or cute feelings, reminds us of human connection that we sometimes forget,” says Hiroshi Nittono, director of the Cognitive Psychophysiology Laboratory at Osaka University.

Comedy, slice-of-life, sports, or an adventure, this trope has a focus on a mostly, if not all, cute female cast doing various activities, even those considered mundane, in a cute way.

The ‘kawaii’ effect Integral to the global phenomena of cute, the exhibition asserts, is “kawaii,” a Japanese word which literally translates as “cuteness.” ...

The power of kawaii: Viewing cute images promotes a careful behavior and narrows attentional focus. PloS one 7, 9 (2012), e46362.

These adorable amphibians, native to Mexico, have become a beloved icon in the kawaii (Japanese for "cute") aesthetic, inspiring countless illustrations, plush toys, and, of course, coloring pages!

The best iyashikei anime of all time, Non Non Biyori is a very specific masterpiece. The anime's glacial pacing, long stretches of scenery, and tranquil nothingness might not be to everyone's ...

Ka Makana Ali‘i has everything you need to wrap up your holiday shopping with its Holiday Makana Guide! Mikey stopped by the shopping center to visit Thinker Toys and Kawaii Things, where Store ...