Commissions do not affect our editors' opinions or evaluations. Customer lifetime value (CLV) is a business metric used to determine the amount of money customers will spend on your products or ...

For organizations looking to grow their customer base and retain existing clients, demonstrating value beyond product features is no longer optional; it’s essential. B2B marketing leaders play a ...

What Is Value Stream Mapping (VSM)? What is a value stream? A value stream represents the series of actions an organization takes to design, create, and deliver a product or service to its customers, ...

Gartner Exclusive: Develop Pricing for Asset-Based Services That Reflects Customer Value Your email has been sent In this TechRepublic exclusive, Gartner analyst Katie Gove discusses how tech ...