An outline of a target audience. With the data derived from user profiles, a user persona includes demographics, occupations and other attributes of a target group. A user persona is a composite ...

See user persona. (2) The preferences and current desktop configuration of a user's machine. User profiles enable several users to work on the same computer with their own desktop setup.

For example, only 38% of marketers say they have the customer segment and persona data they need in the right format to make good marketing decisions, the Capgemini Research Institute CMO survey in ...