A strong brand experience is the result of carefully orchestrating every interaction a customer has with the brand.

Regions Bank on Thursday announced the company was rated number one in customer satisfaction among traditional banks ...

In last year’s American Customer Satisfaction Index, Apple and Samsung were neck-and-neck at 80%. In this year’s results, released today, Samsung has retained last year’s score while Apple ...

Since customer loyalty drives sales and brand recognition, businesses should focus on increasing customer satisfaction to grow. Accessibility, simplicity, convenience and positive communication are a ...

Don’t overpromise. But do try to “over deliver.” • Implement a customer satisfaction survey. It’s a great way to gauge feedback on how your team performs and make any adjustments that ...