Here are a few tips to help you get started. 1. Set up a monthly phone or video customer review guided by five to 10 questions (that your customer can read through in advance) to talk through ...

Imagine this: Nearly every customer who walks through your door has likely read a review online before making their decision. This shows a fundamental shift in the consumer buying process.

“Featuring customer reviews on key landing pages is easy to pull off with review widgets,” Sammis said, “And this small addition to your website can improve how often your pages show up in ...

For our upcoming book, Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth (Harvard Business Review Press 2024), we analyzed data from more than 1,000 customer ...

Every interaction between a company and a customer is an opportunity. For the company, it’s a chance to reinforce brand quality and value with the goal of achieving customer satisfaction and ...

To uncover more insights, download the full 2025 Global Customer Engagement Review report here. Survey Methodology The Braze Customer Engagement Review survey was conducted by Wakefield Research ...