AI is accelerating the evolution of customer relationship management (CRM), with agentic AI, a shift to targeted use cases, and workforce realignments on the horizon. AI has the potential to ...

Commissions do not affect our editors' opinions or evaluations. Customer relationship management (CRM) software can help businesses in numerous fields streamline customer interactions, improve ...

Narayanan, V.G., and Lisa Brem. "Customer Profitability and Customer Relationship Management at RBC Financial Group." Harvard Business School Case 102-043, February 2002. (Revised March 2002.) ...