So, What Does Customer Experience Mean? According to MarTech, a marketing technology news platform, every interaction a consumer has with a brand results in customer experience. "Customer experience ...

Choosing the Best Metrics to Quantify User Experience. When measuring UX design customer metrics, you'll find yourself using a mix of qualitative and quantitative studies.

Customer service and customer experience (often referred to as CX) are two important terms that business owners and brands need to understand in order to thrive in today's competitive marketplace.

Those maps provide a wonderful set of visual cues to the customer-experience and performance-chain lessons we can all apply to our businesses. Every company has a performance chain—the tangible and ...

CMSWire’s State of Digital Customer Experience 2025 report unpacked: real ROI drivers behind AI, personalization and customer data management.