Research from PwC has shown that 73% of customers believe that customer experience (CX) is an important factor when purchasing from a company. The experience you provide can sell your products and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Today’s business landscape isn’t defined just by products or pricing—it’s ...

About the interviewee Melissa Fellner is a global consumer marketing director, respiratory biologics, at AstraZeneca. She has more than 20 years of US and global experience in the areas of ...

Indeed, the customer experience has become a hot topic in an era where consumers have more control than ever to educate themselves on products and services (87% of retail shoppers do this), as ...

Healthcare providers should not value customer experience higher than the patient’s, or vice versa, realising the difference is the crucial first step. Receiving medical care or treatment from a ...

Increasingly, the healthcare industry is discovering the importance of focusing on the customer experience, known as CX. “Patients have become the consumers and are actively demanding and ...