The most important part of every sales proposal is the executive summary-but many people in sales get it completely wrong. Some sellers wrongly believe that the executive summary should summarize the ...

True or false? The executive summary convinces the decision maker to award your company the contract. In the world of federal proposals, it is most likely false. Why? Because according to the Federal ...

I know that seems like a lot, and that’s why it’s so important you get it right. The Executive Summary is often the make-or-break section of your business plan. A great business solves customer ...

An executive summary of your marketing plan gives a brief overview of how you intend to reach your target audience and drive conversions. Here's what you should include. A marketing plan is essential ...

Think of your mission statement as a statement of why you are starting your company and the executive summary as a statement of how your company will operate. The mission statement describes your ...

In my work in sales leadership, I see a lot of executive summaries in proposals, and they're terrible. And I do mean terrible. On a scale of one to ten, most of them land between one and three. The ...

With today's rising unemployment and fiercely competitive workforce, workers must quickly show their worth to an organization. Particularly with highly sought-after positions, the hiring managers are ...

Wabash, a leader in supply chain solutions, has announced key executive appointments effective January 15, 2025, to support its growth strategy. Drew Schwartzhoff has been named Senior Vice President ...

The Fort Smith Metro Daily News Executive Summary series is focused on looking under the title, so to speak, of a business, ...

Bloomfield-based health insurance company The Cigna Group on Monday announced a new, multiyear effort to improve customer satisfaction that in part ties executive compensation to the results. “The ...

Blum Holdings, Inc. (OTCQB: BLMH) (the “Company,” “Blüm,” “Blüm Holdings,” “we” or “us”), a California-based publicly traded ...

SCENARIO: You've been asked to write the executive summary of for a sales proposal. Because you know your competitors are also writing proposals, you want to make certain that your proposal gets read ...