With aligned processes and customer touchpoints, you can gain a more accurate picture of what’s working (and what’s not) ...

CreatorDB shares that building an effective influencer marketing strategy is no longer about one viral moment, it’s about ...

Great CX doesn’t require perfection—it requires intention. A genuine commitment to listening, learning, and putting people ...

Customer advocacy programs are hot right now. And why shouldn't they be? Customers have the ability to be hyper-connected to the brands they love through social media, and they are gaining more ...

Consumers today are increasingly seeking authentic, meaningful interactions and alignment with their values when they engage ...

Big-and-bulky last-mile delivery add-ons can leave a lasting impression. Anyone who has been involved in the process of ...

Lazy loyalty” – customers who stay not out of true affinity, but because switching feels marginally more inconvenient than ...

Seven in 10 consumers will choose a brand because they expect the experience will be good, an Ipsos report found.

Balaji Barmavat, Program Manager for Microsoft’s AI Platform Supportability team, Balaji has played a steady role in shaping ...

Consumer has released its bank rankings, and says country's biggest bank needs to think about how it can do better.