CreatorDB shares that building an effective influencer marketing strategy is no longer about one viral moment, it’s about ...

Cynthia Zwick runs the Residential Utility Consumer Office, a state agency that represents utility customers in cases at the ...

Great CX doesn’t require perfection—it requires intention. A genuine commitment to listening, learning, and putting people ...

Customer advocacy programs are hot right now. And why shouldn't they be? Customers have the ability to be hyper-connected to the brands they love through social media, and they are gaining more ...

Consumers today are increasingly seeking authentic, meaningful interactions and alignment with their values when they engage ...

Seven in 10 consumers will choose a brand because they expect the experience will be good, an Ipsos report found.

Lazy loyalty” – customers who stay not out of true affinity, but because switching feels marginally more inconvenient than ...

A recent Oktopost survey reveals employee advocacy and corporate social strategies are reshaping the landscape of B2B ...

Adidas confirms a data breach exposing customer contact information (names, phone numbers, emails). No passwords or payment ...

The report, based on a global survey of 49,300 respondents across 39 markets — including 2,000 in India — reveals that banks scoring in the top 20 per cent for customer advocacy grew revenues ...