Jaguar has unveiled a new logo that emphasizes its posh British ... The gold-colored Jaguar letters, designed with a custom font, are spaced out and in lowercase, except for “G” and “U ...

Ditching its previous all-caps logo, Jaguar is now stylised as JaGUar. The company's new logo consists of gold custom-font letters that spell out Jaguar in lowercase, except for the G and U.