When it comes to generative AI training and the replacement of human with synthetic performers, SAG-AFTRA's tentative commercial contract has more teeth than its current TV and film agreement.

Amazon intends to build the new commercials using A.I. that can understand ... streaming services do not run as many pitches as linear TV. Streaming executives see pauses as natural interruptions ...

The parties addressed the burgeoning technology in part by agreeing to an audio commercials waiver in June of 2024 that dictated consent and compensation for ads that use AI to personalize their ...