An infographic (below) from Semrush explores six criteria that are often utilized by marketers: geographic, demographic, psychographic, behavioral, media, and benefit. Check out the infographic: Enter ...

The criteria also address the form of the buyer contract, recommending that buyer contracts should be written in no less than 12-point font and in plain language.

But there is relatively little explicit discussion of what would be appropriate criteria for calling an environmental decision a good choice. Six criteria for evaluating environmental decisions are ...