You'll see the new crest appear on Porsche models at the end of 2023, the company says. Judging by the photos, it didn't appear on the new 2024 Cayenne, as far as we can tell.

The club is set to announce its name, crest and colors at an event in San Diego on Friday night. The Athletic has acquired a copy of the club’s crest and logo explainer.

The logo dates back to 1952. Porsche's first sports car, the 356, was already in production for a few years at that time and management wanted a proper logo to help build brand awareness, at the ...