Not easy. To help, we updated our list of proven real estate marketing ideas to include innovative new ideas for 2025 and beyond — including fresh new ways to leverage AI in your marketing.

3. Create intelligent lead nurture sequences Creative, engaging and personalized nurture sequences are essential for both effective real estate lead generation and client conversion. Throughout ...

While you can’t use it to invest in real estate, you can borrow against it. As a general rule, you can borrow up to 50% of your 401 (k) balance, up to a maximum of $50,000.

This real estate marketing guide is a comprehensive look at the most cutting-edge real estate marketing ideas, strategies, tools & software for the New Digital Age. This guide covers both offline ...

Hamstrung by pandemic-era travel restrictions faced by both domestic and international buyers, real estate agents have had to go beyond their usual reservoirs of creativity to engage with prospects.

Here are some ideas for creating educational content for your real estate social. 1. Video Walkthroughs Videos are powerful in grabbing attention and keeping customers engaged. This is why 86% of ...

To real estate agents who argue that the $1 home marketing scheme is unethical, Da Silva countered: "You are being obnoxious and do the same thing when you list a house for $100,000 less than it's ...

More pertinent to a real estate-based audience, 79% of adults in the U.S. use Facebook. It’s hard to find a free platform that can provide this kind of reach.

Opinion Why halting an office real estate crash needs creative ideas New York’s stranded legacy office space could be converted into accommodation if harsh zoning rules can be waived. Gillian ...

"Generally, it's someone across the aisle (in a real estate brokerage) who says, 'Look, I have a three-bedroom house in the hills for $1.2 million and the owners don't want the hassle of publicly ...