Let's dive deeper into why lead-generation ad campaigns aren't suitable for every business, and then I'll share some alternative strategies to consider.

Intuit Mailchimp's refreshed popup forms feature helps marketers grow their customers using customizable, mobile-first designs for deeper audience targeting and seamless zero-party data collection.

TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio. The tool generates TikTok-style video clips based on a product description or URL.