With good creative ... your messenger ad within Facebook, you have a few options: Create your own custom welcome message. Use a standard welcome message from a template. Use an automated chat.

Nothing lasts forever. Especially in advertising. Creative fatigue — when an ad’s performance declines because people have seen it too many times — affects every ad eventually. On Facebook, it happens ...

Here are nine things to consider when running lead gen campaigns on Facebook and ... You can run a standard creative campaign, which includes several ads within one ad set. The system then decides ...

It reflects a fundamental shift in how mobile ad creatives are made. It means manual iteration cycles may soon be obsolete. Creative performance can now scale with data, not just instinct.

Zuck’s vision for infinite creative would wipe out the way the whole ad stack works. Zuck’s vision for infinite creative would wipe out the way the whole ad stack works. Zuckerberg ...

If achieved, that would make the Meta-owned platform the second media brand after Google to exceed $100 billion in ad revenue. In the U.S., advertising spend on Facebook is forecast to reach $39.5 ...

D&AD, and more last year. Those wins propelled the campaign to the top of the World Creative ranking list of the most-awarded campaigns in the world. They also ensured that DDB Chicago was crowned ...