With good creative ... your messenger ad within Facebook, you have a few options: Create your own custom welcome message. Use a standard welcome message from a template. Use an automated chat.

Nothing lasts forever. Especially in advertising. Creative fatigue — when an ad’s performance declines because people have seen it too many times — affects every ad eventually. On Facebook, it happens ...

When you think of Facebook and Instagram Ads ... You can run a standard creative campaign, which includes several ads within one ad set. The system then decides which ad to serve at a given ...

It reflects a fundamental shift in how mobile ad creatives are made. It means manual iteration cycles may soon be obsolete. Creative performance can now scale with data, not just instinct.

Zuck’s vision for infinite creative would wipe out the way the whole ad stack works. Zuck’s vision for infinite creative would wipe out the way the whole ad stack works. Zuckerberg ...