Water wildly successful. Now some of its former creative team launched a new agency called Mutiny to help other nonprofits.

No one will ever see the name Zobonkii.com and think, “Oh, what a creative company.” In reality, anyone with even a tenuous grasp on the tech industry will think, “Great… ...

A business name is more than just words; it is a representation of your company and brand. Having a name that resonates with your consumers can save you money, since you won’t have to spend ...

For the first time, Microsoft's vice president of brand, advertising, and research, Kathleen Hall, talks about why she's been working with Andrew Panay since 2012.

Last month, Pensacola Mayor D.C. Reeves announced a public contest to name the city's three newest street sweepers — and the public stepped up. The city received more than 1,600 name suggestions ...