Search Engine Land » PPC » A testing primer for B2B paid social creative optimization Share Widely used bidding and targeting algorithms have left paid social advertisers with fewer levers to ...

To promote the new B2B tools, LinkedIn teamed up with Ryan Reynolds’ creative agency and production ... some of the common ad tropes seen in B2C advertisements,” like “featuring a celebrated ...

If you’re a B2B company, see if your clients ... strategic social programs and advertisements in any number of creative ways and for many functions, from awareness to engagement to retention ...

So why are there no comparable examples in B2B? Alex Blyth explores B2B’s lack of apparent creative spark Think of the last B2B marketing campaign you saw. Now consider the Meerkat campaign from ...

London creative studio NU Creative does most of its work in the B2B space. So founders Sarah Kloosman and Tim Lindsay were intrigued when Brett Boswell approached them to take his B2B coffee brand, ...

According to a recent LinkedIn survey, 90% of senior B2B marketing leaders in the region said they are increasingly prioritising “creative confidence” over performance marketing and lead generation.

Creative B2B and Brand Experience & Activation categories. In Creative Data, Leo Burnett India swept all five shortlists for India while bagging two in Creative B2B and one in Brand Experience ...

Chester-based integrated marketing agency, ArmstrongB2B® has appointed Carl Holden as Deputy Creative Director, supporting its ambitious growth plans to become the world’s leading specialist B2B ...

This month’s leading creative from the B2B space includes the use of comics in B2B content marketing and a new campaign promoting women’s education across the world Comics in B2B? Holy smokes! I’m ...

CGU Insurance would “insure ambition” the campaign stated. Recognising this shift toward more meaningful and creative work, Cannes Lions had its first focus on B2B creativity in 2022. The Grand Prix ...