The Creative B2B Lions jury president said it on stage at Cannes so it must be true: this is B2B’s decade. Decades in the making, B2B is today’s and tomorrow’s hotbed of marketing innovation ...

This report, developed with global B2B agency Stein IAS, describes the Big Long Idea approach as a method for developing ideas into strategic assets. Creative effectiveness is now recognized as one of ...

Search Engine Land » PPC » A testing primer for B2B paid social creative optimization Chat with SearchBot Please note that your conversations will be recorded. Widely used bidding and targeting ...