So why are there no comparable examples in B2B? Alex Blyth explores B2B’s lack of apparent creative spark Think of the last B2B marketing campaign you saw. Now consider the Meerkat campaign from ...

Search Engine Land » PPC » A testing primer for B2B paid social creative optimization Share Widely used bidding and targeting algorithms have left paid social advertisers with fewer levers to ...

This month’s leading creative from the B2B space includes the use of comics in B2B content marketing and a new campaign promoting women’s education across the world Comics in B2B? Holy smokes! I’m ...

CGU Insurance would “insure ambition” the campaign stated. Recognising this shift toward more meaningful and creative work, Cannes Lions had its first focus on B2B creativity in 2022. The Grand Prix ...

To promote the new B2B tools, LinkedIn teamed up with Ryan Reynolds’ creative agency and production ... some of the common ad tropes seen in B2C advertisements,” like “featuring a celebrated ...

According to a recent LinkedIn survey, 90% of senior B2B marketing leaders in the region said they are increasingly prioritising “creative confidence” over performance marketing and lead generation.

Creative B2B and Brand Experience & Activation categories. In Creative Data, Leo Burnett India swept all five shortlists for India while bagging two in Creative B2B and one in Brand Experience ...