There are, without doubt, examples of great B2B creative – think of the balloon from the Energy Saving Trust, which highlighted the amount of C02 wasted by one light bulb, or the worn carpet tile from ...

B2B creative trends to know for 2025. Paid social creative testing recommendations. Common paid social creative testing mistakes. General. LinkedIn. Meta. General. LinkedIn. Meta.

Here’s how to craft a creative B2B campaign that yields results: ADD VALUE TO YOUR INDUSTRY You could say marketing campaigns are inherently self-serving; they exist to generate leads for the ...

As the holiday season approaches, more and more B2B businesses are getting creative and looking for ways to make the most of their influencer marketing efforts.

This year, for the first time, we’re using AI to mine this vast pool of knowledge to create unprecedented insights on B2B marketing campaigns in 2024, and focusing in particular on effectiveness, what ...

Creative B2B Lions GoDaddy won the Grand Prix in Creative B2B for "Act Like You Know," a Super Bowl campaign starring Walton Goggins as a series of over-the-top business personas.

B2B advertisers historically have been slower to adopt programmatic than their B2C brethren. That lag is because B2B was mostly marketed through a company’s owned properties, lead forms or offline ...

Learn tips for sidestepping B2B targeting, creative and optimization issues. LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities.