A Black entrepreneur launched her cowboy hat brand just moths before Beyoncé announced her tour. Watch Party Newsletter What to watch Win $100 💵📚 Celeb news ⭐ U.S. Politics Sports ...

As “Cowboy Core” gains traction, Black cowboys, like Rodeo Champion Shad Mayfield, hold the key to shaping a more inclusive Western wear culture and fashion trend. Fernando Sam-Sin By Aziah ...

Purchases of Western-style boots have grown substantially since “Cowboy Carter” dropped in March, according to Circana, to the benefit of Black businesswomen.