The sheer multitude of academia sub-aesthetics exemplifies how there is an aesthetic for everyone. In Tumblr’s 2021 Year in Review, dark academia was the second-most popular aesthetic on the ...

A sixth form yearbook snap of a pair of young sweethearts saw Tumblr users decide Brad Taylor and Dylan Meehan were not only the cutest couple in their high school – but the cutest on the ...

Many of today’s trending aesthetics—like the coquette and e-girl looks—have roots in this Tumblr era. If a certain style caught your eye, you could follow aesthetic blogs and look up ...

The return of the 2014 Tumblr girl’s style comes in tandem with the renewed appreciation for the indie sleazecore aesthetic, which became prominent in the early 2000s (think American Apparel ads).

The moody days of early 2010s Tumblr reblogging are immortalised by memories of Arctic Monkeys’ album covers, scrappy handwritten poems, American Apparel tennis skirts, and the more-than ...