It cost less than the $50,000 to make Or approximately 1,852 packs of 24 Corona Extra bottles. Even better, because there were no actors, the company hasn't had to pay any residuals.

Dive Insight: Corona’s Tannenpalm Tree Lot virtual experience takes its inspiration from a 32-year-old commercial in which a palm tree lights up for the holidays as a person whistles “Oh Tannenbaum” ...