Although digital advertising increasingly became a part of daily life, print still held on strong. Ads leaned into slick and striking photography, bright and simple graphics, familiar faces and clever ...

With copywriting from Paul Little, it plays on the idea of small-print style text, used for the main copy of ad itself “It is one of the best one-liner ads ever written. Period,” says Thierry ...

That phrase, deceptively simple yet embedded with cultural meaning, became indelibly linked with L’Oréal Paris, the beauty brand which first embraced that line of copy more than 50 years ago.