Although digital advertising increasingly became a part of daily life, print still held on strong. Ads leaned into slick and striking photography, bright and simple graphics, familiar faces and clever ...

Find your strong’. ‘Succumb to the bread crumb’. ‘We’ve got your back, face’. Ever notice that ad copy is becoming ...

With copywriting from Paul Little, it plays on the idea of small-print style text, used for the main copy of ad itself “It is one of the best one-liner ads ever written. Period,” says Thierry ...