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A cooler full of Polar seltzers in a variety of flavors sitting near a plant with pink flowers - Noam Galai/Getty Images ...
Related: Coca-Cola doubles down on growing new category The global RTD market was estimated to be around $3.2 billion in 2024 ...
The drinks will also be lower in alcohol content, coming in at 3.8% ABV. Nearly 20% of Crystal Light fans already used the product as an alcohol mixer, according to the press release.
It now represents 12% of total alcohol sales in dollars. Hard-seltzer sales are at $3.7 billion, but they've declined by 13.1% over the past year as they've come back down to a post-pandemic earth.