Video games can support intrinsic or native in-game ads, as well as ads that are delivered alongside gameplay but exist outside the game itself, like pause-menu display ads and rewarded video.

Organizers behind the Triple-i Initiative announced today that they will be returning with a new showcase, but gave no info ...

When placing ads in video games, it’s crucial for an ad to align with the game’s content and overall brand. Gamers can quickly identify when an ad feels out of place, and it may fail to ...

Video game characters like Samus Aran and Abby showcase impressive skills and multifaceted personalities. Female characters like Lara Croft and Chun-Li serve as icons of strength, intelligence ...

It’s looking like a good Game Pass harvest this year, especially because Microsoft’s backlog of big first-party Xbox games like Doom: The Dark Ages and Fable are coming in 2025. But tons of ...

Meta, the company behind Facebook and Instagram, is under fire in Belgium for allegedly promoting illegal gambling through in-game features called "loot boxes." ...