Try these 75 aesthetic quotes to inspire your next Instagram caption. These uplifting ideas let your positivity shine through to your social media followers.© levente bodo - Getty Images ...

From Los Angeles to Palm Springs, interior designers and locals alike have dubbed this aesthetic “California Cool.” Thanks to TikTok, you can now recreate this sought-after style, regardless ...

frosted finishes Cool-toned beauty is the summer 2025 aesthetic It's giving 90s supermodel meets the "Euphoria" dream sequence, and we're 100% here for it ...

Play With Plaid Getty Images Grunge in the '90s took cues from alt-rock culture. Thanks to Nirvana's massive fame at the time, plaid flannel button-downs became synonymous with the aesthetic.

Look, the point is simple: Motivational quotes don’t actually do anything when pushed out on the Internet. Sure, they can inspire people. Write one on your bathroom mirror in dry-erase marker.

Jimmy Wu, co-founder of modern cat goods startup Cat Person, believes that what has helped normalize the feline fanatic’s aesthetic is making products for both the cat and their humans.