Controversial AI-generated ads were market research for Activision ... AI-generated Guitar Hero ad was actually market research for a fake video game. Activision’s once pioneering music game ...

Yet, investors have reservations about Roblox's dependence on selling Robux (its digital currency) for revenue. So, its ...

You might be wondering why a video game website like Kotaku is writing about sports, but the connection between games and sports runs much deeper than the annual release of Madden. Super Bowl ads ...

September 2024’s major PS5 system software update introduced an annoying change to ads, which has ... is that Spider-Man 2’s game tile now slaps us with a dev video where there was once ...

A well-known video game streamer went the wrong kind of viral over the controversial claim that his chosen profession is more challenging than any conventional job. “Streaming is wayyyyyy harder ...

When was the last time a Chinese-developed video game created a global stir as boisterous as the launch of “Black Myth: Wukong”? The noise is mostly plaudits for the quality of the game’s ...

A controversial ... When Geoff Keighley and The Game Awards first split from Spike TV and the rather bizarre VGX Awards, it established itself as The Oscars of video games. The best of the best ...

It also summed up “Wukong” as “the summer’s most exciting and most controversial video game.” The single-player game puts gamers in the role of the Monkey King, or Sun Wukong ...