The next step in customizing this content strategy template is defining explicit goals and how your content will help you realize them. These can include both SMART goals and stretch goals ...

The ingredients for your perfect mix of content marketing strategy will be yours, and very different, indeed. There is no template. There is no perfect recipe. One of the most important things we ...

Image: Smartsheet.com Smartsheet’s simple content calendar template is free to download for Excel, Google Sheets, Word, PowerPoint, and PDF ... assets, and strategy in one place.

At first, I assumed they were using a content briefing template. It seemed so obvious. But then I discovered they didn’t have one. Therefore, in the strategy I designed for them, one part was to ...

Office: Discovery 2, room 128 Email: [[kmccluskey]] Phone: 757-221-6418 Duties: Oversees the newly created Content & Strategy Team within the University Communications department. Responsible for ...

The allure of the “content to commerce” strategy is undeniable. It promises a seamless journey from engaging content directly to transaction, the holy grail in the digital marketing domain.