Target is particularly at risk from the 40-day boycott over the season of Lent called by the Rev. Jamal Bryant.

Consumer behavior—or how people buy and use ... Marketers regularly use psychology to convince consumers to buy. Some common strategies include classical conditioning—training consumers ...

Stacey Widlitz, President of SW Retail Advisors and DealmakeHers co-founder, discusses the current retail landscape, strategic investment opportunities, and the impact of emerging trends on the market ...

It will ground this psychology in the relevant literature, and teach you the field’s foundational theories, allowing you to develop a mental model of human behaviour as it relates to consumption. This ...

How much do design, site speed, and product reviews affect e-commerce checkout behavior? Even more than you might think... Regarding general design, some 93% of people say visuals are the most ...

Consumers are quickly outgrowing today’s sales market, while businesses are trying to keep customers engaged, creating better shopping experiences. Over the past few years, a growing marketing trend ...

As a market researcher, she is a keen student of purchase behavior and consumer psychology and believes that retail is, first and foremost, a people, not a product business. Inflation rose at an ...

It will ground this psychology in the relevant literature, and teach students foundational theories, allowing them to develop a mental model of human behaviour as it relates to consumption. This is ...