For example, walking into a Nike store when ... the data it leans on which is why the ability to create a holistic consumer profile is essential. Big data collects and analyses information from ...

Consumers have difficulty answering basic questions about farm production, which is an opportunty for engagement, said ...

Consumer Reports found that Kroger collects and monetizes data from its 63 million loyalty program members, using this information to power its “precision marketing” division.

CEO Stefan Larsson told WWD that Tommy Hilfiger and Calvin Klein still have powerful connections with shoppers.

New consumer research reveals how shoppers across Europe's biggest markets want to buy, and what retailers must do to deliver ...

Behavioral modeling uses available consumer and business spending ... use behavioral modeling to segment and profile the users of their services. For example, a credit card company will examine ...

A top watchdog agency for consumer finance has accused the credit ... calling the suit an example of “irresponsible overreach” from CFPB. “Our legal position is strong, we will defend ...

“Consumer sentiment has dropped, for example, pretty significantly over the last couple months and consumers seem to be more worried about inflation and worried about losing their job.