It's all so predictable. Every time the internet focuses in on yet another rebranding catastrophe, certain voices on social ...

(And scope our new logo by Lila Nathanson and Mike Schnaidt!) The Co brand itself was developed alongside the legendary strategic identity design consultancy Cronan—the same team that named TiVo ...

DC Comics chief Jim Lee debuted a new logo for DC Studios on Friday at San Diego Comic-Con that returns to the design the company used from 1976 to 2005, replacing the logo first adopted in 2016.

It's not us, it's you. But while these rare catastrophes grab the headlines, most brands update their identities with barely ...