A strong brand experience is the result of carefully orchestrating every interaction a customer has with the brand.

If someone were to ask you to draw the Pepsi logo from memory ... the blue is a little bit muted … it doesn’t exude that confidence and energy that the brand really represents.” ...

If asked to describe underwear manufacturer Fruit of the Loom's logo from memory, some will invariably say it includes — or at least included at some point in time — a horned bowl known as a ...

That check actually was Pentagram’s simplification of Verizon’s original “electric Z“—a Z that ran wild out of the logo and formed its own abstract mark. But it appears the Z and its ...

A Reuters analysis of UNRWA social media profiles found the black band has been present on the logo since 2023. An agency spokesperson also said it has been used consistently since October 2023.