You’ve probably heard it before — in newsletters, ads, Instagram captions — it’s “The Perfect Tee,” “The Only Pair of Jeans You’ll Ever Need” or “We Finally Found the Perfect Pants.” And every time I ...

I’ve loved makeup since my teens: Rimmel, Maybelline, and all of the affordable staples. As YouTube beauty gurus took off, so did my income post-uni, and my taste shifted to mid-range, then the ...