Valve Bans Forced In-Game Ads From All Steam Titles
Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still ...
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Steam say in-game adverts are fine as long as they're "appropriate to the context"
Cheery mom-and-pop computer game business Valve have updated their rules about advertising both outside and inside ...
Valve bans games that rely on in-game ads from Steam, so no 'watch this to continue playing' stuff will be making its way to our PCs
First reported by Gaming on Linux, Valve has added a new advertising page to its Steamworks developer documentation. The page ...
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Steam's overlords still think in-game ads are fine as long as they're "appropriate"
Cheery mom-and-pop computer game business Valve have created a new Steamworks page for their policy about in-game ...
Valve Officially Bans Steam Games With Ads
In-game ads have now been officially banned from the popular gaming platform Steam, according to the new guidelines.
Steam clamps down on in-game advertising with new rules that benefit players
Steam games can no longer force you to watch ads to continue playing, as Valve sets out new rules for developers using ...
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Steam Bans Forced In-Game Ads and Ad-Watching Incentives In New Policy
A Steamworks documentation change explicitly states that games can't force players to watch ads, nor especially reward players for doing so.
The top Super Bowl 2025 ads released before and during the game
Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings.
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Valve explicitly bans games that force players to watch ads
Valve has once again done something that will greatly please gamers. The company has banned the distribution of games on ...
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PC Ads Prove Best In Class In University Campaigns
A new study by game advertising platform iion has found that PC ads drive significantly higher engagement in university campaigns compared to other devices. PC ads boasted a click-through rate ...