Competitor-based pricing gives your pricing strategy to your competition. When your choices are based on someone else's ...

Pricing is notoriously hard to change. It impacts revenue immediately, involves risk, and requires alignment between product, ...

If dynamic pricing is indeed to become more commonplace, clear communication should be considered the first port of call, whether that involves educating consumers on the fluctuations in pricing, or ...

The new feature recommends length-of-stay restrictions, channel closures, and rate offsets intended to increase profit.

Avy Punwasee is a Partner at Revenue Management Labs. We help companies develop and execute pricing solutions to maximize profits. Picture this: You open your favorite fashion app and spot a jacket ...

Pricing offerings effectively can allow nonprofits to find customers who align with their vision. The process of creating the right kind of pricing can take time and requires a few important exercises ...

With healthcare costs expected to increase 7 to 8% in 2026, employers are demanding more transparency and effective alternatives to traditional health plans. Reference-based pricing (RBP) has emerged ...

The most effective flanking strategies navigate these risks through careful research, substantiation, and authentic ...