DeepSeek's friendly whale hearkens back to a more playful era of tech branding—and it might just be the disruptor the AI industry needs.

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital communication, including the smartphone and watch.

Bentley has updated its emblem for just the fifth time since its founding in 1919, and without breaking hard from 106 years of branding tradition, it still manages to be the most radical redesign ...

Portland baseball team claims Disney used logo without permission, considers legal action. Updated: Feb. 25, ... that helps consumers distinguish a company’s products or goods from competitors.

The newest iteration marks the fifth iteration of the Bentley logo in the company's 106-year history. The new design is more streamlined and compact than its predecessors.